Mercedes-Benz Arena is the international live entertainment venue and the centerpiece of a mixed-use entertainment complex, with a Main Stage, Live House, and Retail District. The Arena’s Main Stage includes capacity for 18,000 guests, with 82 luxury suites, VIP Rooms and offers state-of-the-art technology and amenities for staging the biggest and most popular events in China. The Mixing Room is the Arena’s live house, which seats 800 and hosts various content such as concerts, children’s shows, press conferences boxing and other special activities. Mercedes-Benz Arena’s Retail District is home to one of Shanghai’s most popular ice skating rinks, a six screen cinema, and other experience-based tenants such as rock climbing, dance studio, archery,massage center and more. For F&B the arena offers guests various restaurants and a cafe with a range of options from casual dining to gourmet cuisine.
The Mercedes-Benz Arena, Shanghai is operated by a joint venture comprised of strategic shareholders OPG, AEG and NBA making a partnership which defines world class management. The arena teams takes pride in delivering unprecedented entertainment and customer service which aims to exceed the expectations of artists, sponsors, guests and business partners.
The Mercedes-Benz Arena is also host to national and international events. These most celebrated performers include The Rolling Stones, Taylor Swift, Katy Perry, Bruno Mars, Jacky Cheung, Faye Wang, Jay Chou, Li Jian, Chris Lee, Victoria's Secret Fashion Show, NBA Global Game China, UFC Fight Night, The International Dota 2 Championships, Cirque de Soleil and more.
Oriental Pearl Group
Oriental Pearl Group (OPG，SH: 600637) is the integrated industrial and capital platform of Shanghai Media Group (SMG).
OPG boasts a comprehensive business portfolio with strong footholds in IPTV, Internet TV, Cable TV, Mobile TV, the bus and metro TV, Buildings LCDs, etc. Today OPG is China’s largest multi-channel video integration and distribution platform with an overall user base of more than 100 million. Our asset also includes landmark buildings such as Oriental Pearl tower, Mercedes-Benz Arena, Shanghai International Convention Centres, Oriental Land . OPG has established a track record of greater performance to our peers in Digital Marketing, Console game, TV shopping, Cultural and recreational tourism.By digging diversified IPs and focusing on family uesers’ demands, we aim at promoting the integration of current portfolio while extending new areas, and therefore completing a business model that fully implements the “ Entertainment Plus” strategy and improves user value realization.
To go with the tide of consumer upgrading and meet the increasing demand of our users, OPG shoulders the responsibility to lead the family entertainment lifestyle. We are committed to becoming China’s leading new cultural conglomerate.
AEG
Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company, with offices on five continents, operating in several business segments.
AEG Facilities, which is affiliated with, owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world, with landmark venues including The O2 Arena (London), STAPLES Center (Los Angeles), T-Mobile Arena (Las Vegas) and Mercedes-Benz Arena (Shanghai and Berlin); AEG Live, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; The current and recent concert tour roster includes artists such as Bruno Mars, Jennifer Lopez, Justin Bieber, Katy Perry, Rolling Stones, Taylor Swift and Metallica.
AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like L.A. LIVE; AEG Sports, the world’s largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands, AXS.com ticketing platform, AXS cable television channel and its integrated entertainment districts, AEG entertains more than 100 million guests annually.
More information about AEG can be found at www.aegworldwide.com
NBA
The NBA’s entity that conducts all of the league’s businesses in Greater China was formed in January 2008 after its first office opened in Hong Kong in 1992. The NBA has interacted with Chinese basketball for decades, including first hosting the Chinese National team in 1985. The NBA currently has relationships with a strong network of television and digital media outlets in China, including a partnership of 30 years with national broadcaster CCTV. The league hosts hundreds of touring basketball events for fans, conducts community enrichment programs, and maintains marketing partnerships with a combination of world-class China-based corporations and U.S.-based multinationals.
NBA China is headquartered in Beijing and also has offices in Shanghai, Hong Kong and Taipei. NBA licensed products such as apparel and footwear are available through various retail networks and authorized online stores on e-commerce and social media platforms, including Tmall.com, JD.com and WeChat. In 2004, the NBA became the first American professional sports league to play games in China, with two games between the Houston Rockets and the Sacramento Kings in Shanghai and Beijing. Following NBA Global Games China 2016, 13 NBA teams have played 22 games in Greater China.
